Training
Professional Certification In Digital Marketing
Earn a professional certificate in digital marketing and become job-ready in 8 months! Master essential topics like SEO, SEM, social media, mobile marketing, marketing analytics, Gen AI in marketing, and more with 10+ case studies, 35+ DM tools, and 20+ projects.
Admission closes on
31 Jul, 2024
Program Duration
8 Months
Learning Format
Online Bootcamp
World’s #1 Online Bootcamp:
Why Join this Program
SP Jain Global's Excellence
Standout with a Certificate of Completion from SP Jain School of Global Management and Simplilearn
SP Jain Global's Excellence
Standout with a Certificate of Completion from SP Jain School of Global Management and Simplilearn
SP Jain Global's Excellence
Standout with a Certificate of Completion from SP Jain School of Global Management and Simplilearn
SP Jain Global's Excellence
Standout with a Certificate of Completion from SP Jain School of Global Management and Simplilearn
Fast-track Your Career
After completing the certification, Simplilearn learners have made successful career transitions, boosted career growth, and got salary
hikes.
hikes.
Program Impact
Maximum Salary Hike
300%
Open Jobs in the Market
50,000+
Industry Average Salary
₹ 7.25 L
Our Alumni In Top Companies
Program Overview
Experience a blend of practical and theoretical learning with our online digital marketing course and learn 35+ digital marketing tools like Google Ads, Google Analytics, Google Search Console, Meta Business Suite, Ahrefs, HubSpot, SE Ranking, Hootsuite, Mailchimp, Zoho CRM, Yoast SEO, Spyfu, and more through industry-relevant projects.
Program Impact
Certificate from SP Jain School of Global Management and Simplilearn
Masterclasses delivered by SP Jain Global’s top faculties
Experience live online classes delivered by Digital Marketing Experts
Learn to leverage the latest in Generative AI for Sales and Marketing
Access the Meta Certified Digital Marketing Associate exam voucher for free
Work on 5 capstone problem statements and 15+ course-end projects
10+ case studies crafted on brands like Adidas, KFC, Nike, Intel, and more.
Work hands-on with 30+ top digital marketing tools
Access master sessions by Meta Blueprint Trainers
Simplilearn's JobAssist helps you get noticed by top hiring companies
Program Details
Gain a comprehensive understanding of digital marketing’s diverse facets. Delve into inbound marketing strategies like creating valuable content and engaging with specific audiences while exploring outbound strategies that reach broader markets through proactive messaging and promotions.
Learning Path
- Discover the ins and outs of this comprehensive online digital marketing program.
- Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue.
- The evolution of marketing: traditional vs digital
- Understand the ever-evolving digital marketing landscapes
- Importance of influencers, videos, experiential marketing, voice searches, and visual content
- Learn how to create digital campaigns with the help of UI/UX designers
- Create a website from scratch using WordPress
- Learn behavior analytics & behavior marketing
- Master the fundamentals of Search Engine Optimization (SEO): on-page, off-page, technical considerations
- Understanding Google’s focus on user experience
- Learn content, multimedia, and link-building strategies
- Learn to use SEO tools to optimize content for voice search and conduct SEO audits
- Enhance website conversion rates with effective SEO strategies
- SEO trends, search engine algorithm changes, future digital marketing trends and more
- Learn Pay-Per-Click (PPC), Google Ads Algorithm, Ad Rank, and Ad Positioning.
- Master Keyword research and ad extension utilization
- Learn to craft compelling ad copies to maximize ad strength and ROI
- Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration
- Learn to leverage demographics, interests, locations, and dynamic keyword insertion for precision targeting
- Future of Google Ads: performance max, smart campaigns, mobile app install ads and feed optimization
- Learn about different social media platforms and their uses.
- Manage and cultivate brand identity and reputation across diverse social media channels.
- Learn to leverage channels and essential social media tools
- Utilizing influencer and video marketing across different social media platforms.
- Key metrics to measure and analyze the success of social media campaigns.
- Importance of paid campaigns in business growth and brand building.
- Campaign optimization – CRO, setting targets, and tracking conversion rates
- Principles of a good landing page – readability, hierarchy, and interactive media
- Persuasion principles – scarcity, cognitive dissonance, and reciprocity for effective campaign strategies
- Learn campaign creation and tracking
- Dynamic ads, budget allocation, and competitor analysis
- Understand content marketing’s role in inbound and outbound marketing strategies
- Optimize B2B and B2C content for diverse channels and audiences effectively
- Enhancing the performance of paid advertising campaigns with an effective content strategy
- Master content structuring models like HubSpot’s topic cluster for engaging content
- Learn the best practices for mobile ad content sizes to achieve better results and engagement
- Understand key performance indicators (KPIs) and metrics – focusing on paid, owned, and earned media metrics
- Reach vs Impressions, aiming for a 1:1 ratio
- Understanding engagement and conversion rates
- Bounce rate vs Exit rate
- Utilize Google Analytics to analyze the customer journey, in an eCommerce marketing funnel
- Assess effectiveness, and calculate return on investment (ROI) for marketing campaigns
- Learn Analytics Tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio)
- Create email marketing campaigns, including segmentation, automation, and template creation
- Learn five key tactics to boost business through email marketing
- Learn tools like Mailchimp, GetResponse, and Zoho for campaign management
- Understand effective lead-generation tactics and various lead types to build targeted email lists
- Master mobile marketing fundamentals, including app store optimization (ASO), burst campaigns, and Google Ads for increased app visibility and installs.
- Develop skills in monetizing mobile applications
- Utilize ASO and SEO techniques for enhanced visibility and ranking
- The final step in the learning process is to apply the knowledge gained in the preceding modules to a capstone project.
- You can choose one of five capstone projects to demonstrate your proficiency in various digital marketing tools and techniques to potential employers.
- Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.
Electives:
- Discover the ins and outs of this comprehensive online digital marketing program.
- Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue.
- The evolution of marketing: traditional vs digital
- Understand the ever-evolving digital marketing landscapes
- Importance of influencers, videos, experiential marketing, voice searches, and visual content
- Learn how to create digital campaigns with the help of UI/UX designers
- Create a website from scratch using WordPress
- Learn behavior analytics & behavior marketing
- Master the fundamentals of Search Engine Optimization (SEO): on-page, off-page, technical considerations
- Understanding Google’s focus on user experience
- Learn content, multimedia, and link-building strategies
- Learn to use SEO tools to optimize content for voice search and conduct SEO audits
- Enhance website conversion rates with effective SEO strategies
- SEO trends, search engine algorithm changes, future digital marketing trends and more
- Learn Pay-Per-Click (PPC), Google Ads Algorithm, Ad Rank, and Ad Positioning.
- Master Keyword research and ad extension utilization
- Learn to craft compelling ad copies to maximize ad strength and ROI
- Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration
- Learn to leverage demographics, interests, locations, and dynamic keyword insertion for precision targeting
- Future of Google Ads: performance max, smart campaigns, mobile app install ads and feed optimization
- Learn about different social media platforms and their uses.
- Manage and cultivate brand identity and reputation across diverse social media channels.
- Learn to leverage channels and essential social media tools
- Utilizing influencer and video marketing across different social media platforms.
- Key metrics to measure and analyze the success of social media campaigns.
- Importance of paid campaigns in business growth and brand building.
- Campaign optimization – CRO, setting targets, and tracking conversion rates
- Principles of a good landing page – readability, hierarchy, and interactive media
- Persuasion principles – scarcity, cognitive dissonance, and reciprocity for effective campaign strategies
- Learn campaign creation and tracking
- Dynamic ads, budget allocation, and competitor analysis
- Understand content marketing’s role in inbound and outbound marketing strategies
- Optimize B2B and B2C content for diverse channels and audiences effectively
- Enhancing the performance of paid advertising campaigns with an effective content strategy
- Master content structuring models like HubSpot’s topic cluster for engaging content
- Learn the best practices for mobile ad content sizes to achieve better results and engagement
- Understand key performance indicators (KPIs) and metrics – focusing on paid, owned, and earned media metrics
- Reach vs Impressions, aiming for a 1:1 ratio
- Understanding engagement and conversion rates
- Bounce rate vs Exit rate
- Utilize Google Analytics to analyze the customer journey, in an eCommerce marketing funnel
- Assess effectiveness, and calculate return on investment (ROI) for marketing campaigns
- Learn Analytics Tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio)
- Create email marketing campaigns, including segmentation, automation, and template creation
- Learn five key tactics to boost business through email marketing
- Learn tools like Mailchimp, GetResponse, and Zoho for campaign management
- Understand effective lead-generation tactics and various lead types to build targeted email lists
- Master mobile marketing fundamentals, including app store optimization (ASO), burst campaigns, and Google Ads for increased app visibility and installs.
- Develop skills in monetizing mobile applications
- Utilize ASO and SEO techniques for enhanced visibility and ranking
- The final step in the learning process is to apply the knowledge gained in the preceding modules to a capstone project.
- You can choose one of five capstone projects to demonstrate your proficiency in various digital marketing tools and techniques to potential employers.
- Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.
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